Who Are We
Wesgro is the official tourism, trade and investment promotion agency for Cape Town and the Western Cape.
Together with partners, we drive inclusive and sustainable economic growth, strengthen competitiveness, and create jobs in Cape Town and the Western Cape since 1982.
Our strategic outcomes are as follows:
• Differentiate Cape Town and the Western Cape as a leading regional economy.
• Increase foreign and domestic investment into Cape Town and the Western Cape.
• Grow Western Cape exports of goods and services.
• Grow leisure tourism consideration in international and local markets, as well as grow business events.
• Future-fit, relevant and trusted Wesgro.
Our Trade Unit is dedicated to growing the Western Cape’s export potential and helping local businesses succeed on the international stage. Through high-impact trade missions to capacity-building programmes, we equip exporters with the strategic tools, networks, and guidance to access both traditional and new markets. Whether you are starting your export journey or scaling into new markets, our experienced Trade Portfolio Managers are here to guide you.
Ready to Export?
What we can help you with
International Trade and OFDI Missions
We connect Western Cape exporters with international buyers and partners through structured trade missions and Outward Foreign Direct Investment (OFDI) initiatives across key markets.
Export Training and Mentorship
Our EAP provides practical training and mentorship to less established businesses. District-level workshops held across the province ensure inclusive access to export readiness support.
Advocacy and Advisory Services
We help exporters navigate trade-related challenges, including tariff and non-tariff barriers, market access issues, and regulatory or certification requirements, amongst others.
Seminars, Events, and Networking Opportunities
We host regular events that enable knowledge-sharing and insights, professional development, and access to strategic local and international networks.
Economic Knowledge Hub
Our Knowledge Hub equips exporters with market intelligence, trade data, and sector insights to make informed decisions, including tools like the Decision Support Model (DSM) to identify high-potential markets.
