Company Information
Incorporation Date: February 25, 2011
BEE: Exempted Micro Enterprise (turnover is below R10M)
Woman-Owned: Yes - 50%+ Woman Owned
Company Size: 10 – 20
Distribution: Retail , Direct sales , E-Commerce
Company Overview: Surrounded by like-minded creative businesses and local brands - including an array of coffee shops and favourite local hangouts - it has been the perfect fit for us as we establish our flagship store and studio, in the heart of Cape Town. Should you ever find yourself visiting our city, you’ll spot our soft pink building on the corner of Bree - complete with a wide sweeping terrace and views of Table Mountain where you can relax and take in the scenery, while enjoying a cup of coffee.
We wanted the space to feel inviting and as if you were being welcomed into someone's home. Our aesthetic is clean, bright and fresh. And the space is sprinkled with local treasures as well as those from lands far away, including ceramics, decor and home living pieces - some of which are available to purchase. We obviously have a strong focus on our signature handcrafted jewellery collections, which are artfully displayed throughout. We have nurtured this retail space to reflect the ease and accessibility of our brand, and our passion for craftsmanship and design.
The space also hosts a custom design lounge for private consultations with our designers, an office, and the workshop where the magic happens. Dear Rae employs 16 staff members with a strong sense of mentorship focused on uplifting and growing each person's career path within the business.