African Premium Brands - JAC Merlot

Ripe plum colour with a ruby rim. The nose shows ripe fruit flavours, black cherries, plum, spice and a touch of chocolate.

The ripeness of the fruit is balanced by fresh fruit acidity & soft wood/fruit tannins.

The aftertaste is long & lasting.

Product or Service

HS220421 - Wine; still; in containers holding 2 litres or less


, BRC British Retail Consortium , US FDA Facility Certificate , SARS compliant , WIETA

Product Certification


Contact Infomation

Company Name: African Premium Brands

Company Address: Lourensford Road, Somerset West, Cape Town, 7130, South Africa

Company General Phone: +27 (0) 21 847 0910

Company General Mail:

Company Website:

Key Contact: Ronel Lyons

Key Contact Phone: +27 (0) 21 847 0910

Key Contact General Mail:

Company Information

Incorporation Date: March 16, 2015

BEE: Exempted Micro Enterprise (turnover is below R10M)

Woman-Owned: No

Company Size: 20 –100

Distribution: , Retail , Bulk , Wholesale , HORECA/Hospitality: Hotels, Restuarants, Catering , Private Label , Direct sales , Agents , Brokers , Off trade (Supermarkets, Specialists Retailers, Independent Retailers) , E-Commerce

Company Overview: APB Lourensford is a South African wine, spirits and beverage production and distribution company. APB Lourensford also offers business advisory and consulting services for local and foreign investors and business owners who wishes to invest in South Africa.

Year Started Exporting:


Countries Currently Exporting to:

, Angola, Belarus, Botswana, China, Kenya, Namibia, Nigeria, Tanzania

Countries Hoping to Export to:

, Angola, Argentina, Belgium, Brazil, Chile, China, Denmark, France, Germany, Ireland, Kenya, Mexico, Netherlands, Nigeria, Peru, Sweden, Tanzania

Registered Under the Following Trade Agreements: